According to research, there are more than 70,000 Google searches every second. This figure translates to about 227 million searches an hour and 5.4 billion Google searches daily.
As the most popular search engine, Google dominates over 90% of the search engine market share. One of the most used Google services that billions of people use daily is Google Maps.
Alongside helping someone travel to an unknown place, Google Maps can benefit your business in many ways. So, if you don’t have a Google Maps business listing, your business must be missing out a lot.
Read on to learn the seven benefits of setting up your business on Google Maps.
Table of Contents
1. Enable Potential Customers to Find Your Business
Having a Google business profile makes it easier for new and existing clients to locate your business. All your customers will need to do is type the name of your business and get a complete map to your physical address.
Google Maps has a local search ability that allows users to list businesses and pin them on the map. You can also include your business contact details and other helpful information on your Google business account.
Remember, Google Maps operates as a detailed map and a search engine. So, your Google business maps listing will significantly help your clients reach your business faster.
Further, you’ll create a higher authority for your business online.
2. Direct Contact to Your Business
Business owners worldwide enjoy having a Google Maps business listing because clients can directly contact their shops. Besides, this transforming feature hasn’t been efficiently implemented on other Google Maps competitors.
Google Maps will collect information from your Google My Business profile of the business and pin it to the locations. This makes it easier for customers to check reviews without the hassle of searching for details separately.
Having your business on Google allows you to generate high-quality leads for your business. This can happen through website visits and free calls.
If your business is new, sign up for the Google My Business profile. Ensure you properly customize your Google business account with the correct name, address, and phone contact details.
Since your business generates free leads and clients, you need to add your business on Google Maps.
3. Boost Your Web Traffic
To increase the traffic to your business website, Google Maps business is the place to be. The web traffic from Google encompasses those who want to make purchases and others who want to gather information.
So, if your traffic comes from Google Maps, the customer must have searched for services you offer and come across your business listing. This implies the customer is searching with the hope of buying.
Generating high-quality web traffic to your business can help you increase your sales. Consequently, your business revenue increases, and so does your return on investment.
Besides, high web traffic to your website will improve your site’s domain authority. That way, you rank high in search engine results pages for competitive keywords.
4. Legit Customer Reviews
Approximately 68% of consumers check online reviews before they can trust any business. Besides, another 96% make their purchase decisions based on online customer reviews and feedback.
With your Google business profile, your business can collect and display your customer reviews. If you have plentiful positive reviews, you can potentially win over the trust of new customers.
Customer reviews allow contented clients to vouch for your business, skills, and excellent customer service. Having your marketing strategies can help you attract new customers.
Even so, the words of a trustworthy, dependable client can be more convincing. At the end of the day, new shoppers want to find out if previous customers had a positive engagement with your brand before making a choice.
5. Free Advertising for Your Business
In the past, business owners had to pay to promote their office spaces by posting photos and locations on directories and other platforms.
The good thing about having a Google business account is that you can do all these for free. You can upload your business images to your Google business profile, where customers can check them out even from their smartphones.
Fortunately, your Google business account can support 360 degrees photos. So, you can post an entire tour of your business to attract more potential customers to the shop.
You can promote your business free and for a lifetime if you have your Google Maps business listing. Forget paid promotions and sign up your business on Google Maps.
6. Can Work As Your Business Official Website
As a new business owner, you might not yet have an operating business profile. If that’s your case, worry no more.
A Google Maps business listing allows you to create an official, free website for your business in no time. Additionally, you can design a website that’s optimized for use on a smartphone.
Google automatically uses the data and images from your Google business account to design a website. You can also customize your website using your chosen photos, text, and themes.
7. Gather Customer Insights
With Google Maps business listing, you can collect useful insights about your customers without direct interaction. You’ll find a set of analytic tools in your Google business profile to help you better understand your customer base.
Besides, you can analyze how well your business listing is doing in the search engine results. This information can help you make necessary improvements to your business listing to increase your clicks.
You can get customer insights from your Google Maps business account. These include views, search queries, and user engagement. Learn how to claim a business on Google here.
Google Maps Business Listing
There are many benefits to enjoy with your Google Maps business listing. Besides getting a more targeted customer base, your business location gets listed in Google Maps.
You also boost your web traffic and overall SEO strategy. In the long run, you increase your business conversions and revenue.
Visit our page to learn more about advertising and marketing your business.
