Did you know that McDonald’s is the biggest franchise in the world with 38,000 restaurants?
If you’re interested in growing your franchise to be that big, you’ll need to tap into some franchise marketing systems.
But what’s the best franchise marketing strategy that you can use? Keep reading to get some ideas!
Table of Contents
1. Work With Brokers
Franchise brokers can be helpful when you’re first growing your franchise, and you’ll need all the help that you can get.
Franchise brokers spend their own money to help generate leads for you. You will have to pay 50% of a commission if you’re a new franchise, but it can be a great way to get your business off the ground.
If you’re interested in generating leads for your franchise in other ways, click here for more!
2. Evolve
The most successful franchisees are ones that adapt and change their way of marketing. You’ll have to keep tabs on your target audience and keep up with their ever-changing demands and needs.
If you have a good business model to fall back on, you’ll be set up to adapt your marketing. For example, if you were used to advertising on billboards, you might want to switch to focusing on social media.
3. Use Social Media
Speaking of social media, everyone is advertising on there. If you’re not, you’re falling behind.
Social media is here to stay, and you need to create a team that is dedicated to creating content, engaging with customers, and pushing your brand over the digital market.
4. Be Consistent
However, throughout all of your modes of marketing, you need to be consistent. The reason that franchises work is because the brand is so strong.
And this relies on consistency. If there was no consistency, your customers would be really confused and be struggling. If you have any inconsistencies in your brand or marketing, your customers will be confused and less likely to trust you.
Make sure that you come up with one message and share it through all modes of marketing.
5. Offer Promotions
Another great way to get people coming into your store is to offer promotions. This could be anything like a twenty-four-hour sale, giveaways, competitions, rewards programs, or BOGOs.
Anything that is special and unusual will drive people to your store and leave them coming back for more.
If you’re going to hold a promotion, make sure you advertise it everywhere. If you advertise it digitally, you may want to include a trackable link so you can keep track of how many leads you generated.
Discover More About Franchise Marketing Systems
These are only a few franchise marketing systems that will help grow your franchise, but there are many more strategies to try!
Franchise marketing can be stressful, but it doesn’t always have to be!
If you found the information in this article useful, check out our website to find even more help.
