Creative directors are definitely worth investing in. There were more than 34,000 creative director jobs in the USA in 2020 alone. So, why so many?
Creative directors take care of more than just the visual aspects of your projects, really, they are all about strategic creative thinking from the outset of each task.
They are team leaders, creative thinkers, and design enablers. But really, what can creative direction do for your business? Keep reading to find out how creative direction can help you excel in your industry.
What Is Creative Direction?
A creative team’s leader is the creative director. Artists, writers, web developers, and other professionals call them direct supervisors. They have the last say on what products make it to their client. In the case of in-house creative directors, to the higher management of their own company.
A company’s upper-level management and creative choices are made by creative directors. These choices must be consistent with the company’s overall branding approach.
A creative director is in charge of designing and overseeing initiatives in the early stages. They are in charge of creating the entire picture they wish to convey to their client.
Business Benefits Of Creative Direction
Creative direction, at its core, is strategic and most businesses should be fueled and run on strategic decisions. Provided that your business has a solid brand strategy and achievable business goals, then having a creative director should help you get there.
1. Create Consistency
When projects are passed from team member to team member and go through a production line, there can be tweaks here or there that go unnoticed. Creative direction will give your projects a consistent approach and visual aesthetic.
2. High-level Quality Control
As a direct result of consistent design and creative direction, comes an improved level of quality control. Projects that begin at the desk of the creative director and end at their desk, will be checked by the same person and minimize errors.
3. Clearer Vision
Your brand’s vision and mission can sometimes be lost in translation or even design when there are many creative minds working on different elements.
Creative directors will prioritize the strategic branding over other business decisions, which means that when you hire a creative director, you know that other business executives can take care of decisions while they focus on that!
Art Director Versus Creative Director
There is a difference between hiring a creative director and hiring an art director. An art director is more focused on just the visual aspect of projects, whereas a creative director is manager, a leader, and a creative thinker.
There are more art director positions in the USA than creative director positions and that’s because the position is not as high-level as a creative director.
Clever Creative Direction
Now that you know your business can benefit from creative direction, what are you waiting for?
Having a creative director lead your team means you can streamline design processes, create high-level brand guidelines, and ultimately, drive consistency and generate leads.
Your creative director will lead your marketing team in greatness, so it’s only fitting that you check out our other great marketing articles!