Blogging was popular in the early days of the internet. People wanted to make their presence known online, so they spun up websites to let everyone know their thoughts. While blogging isn’t as popular as before, it’s still a great way to reach the world.
That’s why there are at least 500 million blogs on the internet. However, it isn’t easy to stand out when so many blogs are competing for views.
Luckily, there are a few things you can do to help. Keep reading to learn the best ways to grow a blog.
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Create Topical Authority
SEO is one of the best ways to get new blog readers, which means you need a lot of content to target SEO keywords. However, it’s hard to rank higher on Google if your website is new and doesn’t have authority. One of the best blogging tips to do this is to create topical authority on your website.
You do this by creating several blog posts around the same subject. These blog posts usually target lower-competition keywords and link to each other. When Google sees that you talk a lot about a topic, it increases your site’s authority in a subject.
Once you start ranking for lower-competition terms, you can focus on higher-competition phrases to get more traffic.
Consider Local Traffic
Do you run a blog for a local store? If so, you have more options for SEO than a global website. The question is, what is local SEO, and how is it different?
Local SEO means taking advantage of local search options. You can sign up for Google My Business to show up on Google Maps. On top of that, you can get local citations to improve your local presence.
Investigate each of your options to grow your blog website locally.
Share to Social
You don’t only have to rely on SEO to get new blog readers. You also have the opportunity to share your posts on social media with your fans.
When you share on social media, the people who enjoy your content get the chance to share your content. That means you can easily reach new readers that wouldn’t find you otherwise.
If you make the content good enough, you have the chance of going viral. That means your content gets spread even further and will send a lot of free traffic to your blog.
Capture Emails
It’s hard enough to get someone to visit your blog for the first time. If you want them to return, it’s an even more challenging task.
People won’t always remember to check your blog when they want to read something new or get more answers to questions. The chances are good that they’ll just fire up Google again to get answers.
You can drive people back to your blog by capturing emails. Send your email list a message whenever you post a new blog to drive traffic to your website.
Now You Know the Best Ways to Grow a Blog
It isn’t easy to drive traffic to a blog when there’s so much competition on the internet. If you want to get ahead, you need to take advantage of the latest blog growth tactics. The tips above are a few of the best ways to grow a blog, so make sure to put them into practice today.
Of course, there are more things you can do to increase your blog’s traffic. Check out the blog to learn more traffic generation techniques.
